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996Text-HeavyProblem Callout hookConsumer Apps
Hook
I recently heard something I can't unhear: Over 80% of the feedback women receive at work is about their personality; not their work.
@storiaworld
1.1K followers · usually 1.5K views a post
Views
1.5M
Likes
241.5K
Comments
2.7K
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24.7K
Why it worked
The video taps into a relatable and often frustrating experience for women in the workplace, using a striking statistic to grab attention. It then offers a solution in the form of a journaling app, presented as a tool for self-discovery and empowerment.
Summary
The video highlights a statistic that over 80% of feedback women receive at work is about their personality, not their work. The creator introduces Storia, a journaling app designed to help individuals reconnect with their own voice and sense of self amidst external feedback.
Structure
- 1Statistic about feedback on women's personality vs. work
- 2Introduction of Storia journaling app
- 3Explanation of Storia's purpose: hearing one's own voice
- 4
Original caption
I created Storia journaling app because too many people especially women spend years seeing themselves through other people’s feedback. When everyone keeps telling you who you are, it’s easy to lose sight of who you actually are. Storia gives you somewhere to hear your own voice again.
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