Confidence is good, but character is better.

@dropshipping

158.0K followers · usually 2.9K views a post

Views

18.9K

Likes

1.2K

Comments

16

Shares

30

Selling · SaaS › Ecom Software

J.T. Marlin

Why it worked

The video uses a dramatic movie scene to convey a strong message about opportunity and financial success, making the offer of employment at J.T. Marlin seem aspirational and high-reward. The contrast between the harsh dismissal and the lucrative promise creates intrigue.

Summary

A man in a suit lectures a group of potential hires, emphasizing character over confidence. He dismisses one individual for lacking respect and then outlines the lucrative opportunity at J.T. Marlin, promising a first-year million within three years of employment.

Structure

1Setting the scene and establishing a tone of authority
2Dismissing an unqualified candidate
3Presenting the opportunity at J.T. Marlin
4Highlighting the financial promise of employment
5Reiterating the offer and its terms

Product placement

The video features a scene from a movie where a character named J.T. Marlin is mentioned as the name of the firm where employment is being offered. The context implies J.T. Marlin is a financial firm.

Call to action

Become an employee of this firm, you will make your first million within three years.

Original caption

Character always wins. #entrepreneur #viral #fyp

More from @dropshipping

Their other posts in the index, biggest breakout first.

On-screen text

Confidence is good, but character is better.

Transcript

Sorry man. That's my. Shit, I'm so sorry. It's okay. Don't worry about it. Fucking dumb ass. Get the fuck out of here. What? Don't talk to me. Don't look at me. Just pick your ass up out of that Italian leather chair and get the fuck out of this room right now. Come on, let's go. Shack rock. Out. Let's see. We expect everyone here to treat their co-workers with a certain level of respect. Okay, before we get started, I have one question. Has anyone here passed the series 7 exam? I have a series 7 license. Good for you. You can get out too. What? Why? We don't hire brokers here. We train new ones. That's it, Skipy. Pack your shit. Let's go. Okay. Here's the deal. I'm not here to waste your time. Okay? I certainly hope you're not here to waste mine. So I'm going to keep this short. Become an employee of this firm, you will make your first million within three years. Okay? I'm going to repeat that. You will make a million dollars within three years of your first day of employment at J.T. Marlowe. There is no question as to whether or not you'll become a millionaire working here. The only question is how many times over.