She understood what customer loyalty means and rewarded it

@dropshipping

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Selling · SaaS

Dropship.ioseen in 24 videos →https://dropship.io ↗

Why it worked

The video uses a relatable, high-quality narrative skit to capture attention, then leverages the creator's bio link to drive traffic to their SaaS product, effectively using content marketing to build brand authority.

Summary

A short skit depicts a customer receiving special treatment at a bakery due to her long-standing loyalty. The video uses this narrative to illustrate the value of customer retention, linking to a dropshipping tool in the bio.

Structure

1A customer attempts to order pies after the deadline
2The bakery owner refuses the order
3A loyal customer intervenes and gets her order accepted
4The owner explains the history of the loyal customer's support
5The loyal customer gets special treatment due to her loyalty

Product placement

The product is not shown on screen, but the caption and bio link promote Dropship.io.

Original caption

Loyalty should always be rewarded. #entrepreneur #viral #fyp

More from @dropshipping

Their other posts in the index, biggest breakout first.

On-screen text

She understood what customer loyalty means and rewarded it One classic cherry, one pecan, two pumpkins, one lemon meringue... Excuse me, are you preordering pies for Thanksgiving? Yeah, some people bring casseroles, I bring pies. You just told me you aren't taking any more pie orders for Thanksgiving. We're not, what else Carrie? I want blueberry. That's a pie order in the neighborhood. I live in the neighborhood. Ma'am, this woman has been ordering pies for me every Thanksgiving since I opened even during lockdown when no one was going anywhere, she ordered 4 pies and paid for 4 pies, she didn't even pick them up, they sat on that shelf till they turned green, that's the kind of neighbor she is. Did you so much as even think of me during the plague? No, you did not, you're two croissants a week at best. So however many pies she wants, she gets, anything else Carrie? Yes, see an apple crisp. Apple crisp. Chocolate cream. Chocolate cream. I'm sorry it's a big group this year. Are you over here ordering pies. No, I No, I wish I was. Cause I heard chocolate cream. I didn't.

Transcript

One classic cherry, one pecan, two pumpkins, one lemon meringue... Excuse me, are you preordering pies for Thanksgiving? Yeah, some people bring casseroles, I bring pies. You just told me you aren't taking any more pie orders for Thanksgiving. We're not, what else Carrie? I want blueberry. That's a pie order in the neighborhood. I live in the neighborhood. Ma'am, this woman has been ordering pies for me every Thanksgiving since I opened. Even during lockdown when no one was going anywhere, she ordered 4 pies and paid for 4 pies, she didn't even pick them up, they sat on that shelf till they turned green, that's the kind of neighbor she is. Did you so much as even think of me during the plague? No, you did not, you're two croissants a week at best. So however many pies she wants, she gets, anything else Carrie? Yes, see an apple crisp. Apple crisp. Chocolate cream. Chocolate cream. I'm sorry it's a big group this year. Are you over here ordering pies? No, I wish I was, cause I heard chocolate cream. I didn't.