@sugarvanilladoll — 18x breakout

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am i reaching here

@sugarvanilladoll

2.4K followers · usually 1.2K views a post

Views

20.3K

Likes

977

Comments

Why it worked

The creator taps into the relatable experience of second-guessing a purchase and the common practice of reselling clothing online, using multiple listings to create a sense of urgency and comparison for potential buyers.

Summary

The creator questions if they are overthinking a purchase of a Hollister coat, showing multiple listings of similar coats and detailing a past purchase that was cancelled and refunded. The post highlights different sizes and prices of Hollister coats, with one being described as rare vintage.

Structure

1Questioning a purchase
2Showing multiple Hollister coat listings
3Detailing a cancelled order and refund
4Highlighting price and size variations

Product placement

Hollister: APPEARS - a brand name on a clothing label and in text on screen. Removing it would not change what happens in the video. Parkas: APPEARS - a category name in text on screen. Removing it would not change what happens in the video.

On-screen text

am i reaching here or did ahalley04 buy this after it got reuploaded... Sold Navy Hollister coat M / UK 12-14 · Very good · Hollister · Parkas · Uploaded 2 min ago £20.00 £21.70 Includes Buyer Protection United Kingdom Last seen just now 32 minutes Purchase successful 1 minute The seller cancelled the order Auto-feedback received We've left negative auto-feedback for daniscales. Enter your own feedback to replace it. Order cancelled Refund sent to your payment method The payment partner will process your £23.99 refund. It usually takes 5 business days. See refund progress Sold Navy Hollister coat M / UK 12-14 · Very good · Hollister · Parkas · Uploaded just now £80.00 £84.70 Includes Buyer Protection Sold Rare vintage Hollister navy parka with a faux fur trim size S (very small M) S / UK 8-10 · Very good · Hollister · Parkas · £165.00 £173.95 Includes Buyer Protection Pro Uploaded 2 days ago

Original caption

is it even the same coat or am i just insane can you tell i’m not over this #hollister #abercrombie #2000s #vinted #foryou