Why it worked
The video uses a relatable scenario of a buyer canceling an order due to finding a better deal, combined with a humorous cat reaction, to create a shareable and engaging piece of content.
Summary
A seller informs a buyer that their jacket has arrived at the pickup point. The buyer responds that they have already ordered a similar jacket for a lower price and will not pick up the current one.
Structure
- 1Seller notifies buyer of jacket arrival
- 2Buyer states they already bought a similar jacket cheaper
- 3Buyer refuses to pick up the current jacket
Product placement
Hollister jacket: APPEARS - a jacket is shown in a product photo. Removing it would not change what happens in the video.
WB (Wildberries): APPEARS - mentioned as the platform where the jacket was purchased. Removing it would not change what happens in the video.
On-screen text
15:37
Здравствуйте! Ваша куртка приехала в пункт выдачи
Непрочитанные сообщения
15:39
Я уже заказала такую на вб за 1500 так что не пойду забирать сорки