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Hook
She's two. ISR is worth the price.
@tatum.jo_
1.5K followers · usually 410 views a post
Views
304.0K
Likes
9.9K
Comments
145
Shares
1.0K
Promoted product
ISR (Infant Swimming Resource)
Infant Swimming Resource, Self-Rescue instruction for infants and young children.
Why it worked
The video leverages the inherent cuteness and vulnerability of a young child learning a vital life skill (swimming/water safety) to create an emotional connection with the viewer. The "soft sell" approach, focusing on the perceived value and necessity of ISR lessons rather than a direct advertisement, makes the message more relatable and persuasive.
Summary
A young child, who is two years old, is shown participating in ISR swim lessons. The video emphasizes the value of these lessons for water safety and self-rescue skills.
Structure
- 1Child is introduced as two years old.
- 2Text highlights ISR lessons are worth the price.
- 3Child jumps into the pool.
- 4
Original caption
Babies are naturally drawn to water. The best thing I did for my kids was invest in their swim lessons. Worth every penny. My only regret is not doing it sooner! *Disclaimer: our children are never left near the pool unsupervised. Even though they are strong swimmers, they are never left in or near the pool alone. ISR just gave them the tools needed in case of an accident. #isr #swimlessons #toddlerswim #poolsafety