For eight months, Yooni has been fighting keratosis pilaris.

@houseofyooni

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SoundTikTok sound · On a Mission

Promoted product

CeraVe SA Smoothing Cream

Why it worked

The video leverages user-generated content and social proof by showcasing follower recommendations for a specific product to address a common skin concern, making the promotion feel authentic and relatable.

Summary

The creator shares her journey of fighting keratosis pilaris (KP) for eight months, showing before and after results. After seeking recommendations from her followers, she decides to purchase the CeraVe SA Smoothing Cream, hoping it will be the solution.

Structure

1Introduction to KP struggle and current results
2Seeking follower recommendations
3Identifying CeraVe SA Smoothing Cream as a popular choice
4Showing the product in-store and its price
5Expressing hope that the product will be effective

Original caption

8 months into my keratosis pilaris aka strawberry skin journey 🍓 and although my skin is SO much smoother… the bumps haven’t completely gone 👀 So I asked you guys for the BEST moisturiser for KP and so many of you said CeraVe SA Smoothing Cream! Why it makes sense for KP: 🧪 Salicylic acid - gently exfoliates dead skin build-up 💧 10% urea - helps soften rough, bumpy skin + retain moisture 🧱 3 essential ceramides - support the skin barrier Basically… exfoliate + soften + moisturise in one 👀 (CeraVe UK) Now let’s see if it makes a difference to my stubborn KP 🍓 #strawberryskin #skincare #skincareroutines #keratosispilaris #kp

More from @houseofyooni

Product placement

CeraVe SA Smoothing Cream: ACTS - it is applied to the skin to treat keratosis pilaris. Removing it would change the video's outcome. CeraVe SA Cream: ACTS - it is mentioned as having been used to treat keratosis pilaris. Removing it would change the video's outcome. CeraVe SA line: ACTS - it is mentioned as fitting into a routine for skin dealing with KP. Removing it would change the video's outcome. CeraVe SA Smoothing Cream: ACTS - it is shown being purchased in a store. Removing it would change the video's outcome.

On-screen text

For eight months, Yooni has been fighting keratosis pilaris. The bumps are better... but they haven't completely surrendered. So, she turned to her followers. Their recommendation? Marta cerave sa smoothing cream and dry brushing work like a miracle in my case!!! choochims I used cerave SA cream and it was gone in a month cerave 1w ago by author Love this breakdown! Our SA line would fit right into a routine for skin dealing with KP Reply Reply with a reel Hide This one is currently 25 pound I'm going to get one Will this finally be the one?

Transcript

For eight months, Yooni has been fighting keratosis pilaris. The bumps are better... but they haven't completely surrendered. So, she turned to her followers. Their recommendation? I also heard that CeraVe SA Smoothing Cream and dry brushing work like a miracle in my case!!! I used CeraVe SA cream and it was gone in a month Love this breakdown! Our SA line would fit right into a routine for skin dealing with KP This one is currently 25 pound I'm going to get one Will this finally be the one?

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