Why it worked
The video offers a listicle format with actionable, niche advice that appeals to a desire for self-improvement and intellectual curiosity. The 'niche' aspect adds an element of intrigue and exclusivity, while the specific, unusual suggestions make it memorable and shareable.
Summary
The video suggests niche hobbies to improve cognitive function, such as playing bullet chess, doing crosswords in pen, tracing word origins, identifying natural elements, learning celestial navigation, and treating research like a hobby. It also recommends attending lectures and developing the ability to make connections between disparate ideas.