Why it worked
The video leverages a popular TikTok trend of 'listicle' content, specifically focusing on books that promise self-improvement and increased intelligence. The creator's engaging presentation style, combined with the 'niche edition' angle and the promise of a surprising final book, likely encouraged viewers to watch until the end and share the content.
Summary
The creator presents a list of 10 books that aim to increase intelligence, with each book becoming progressively more niche. The video covers a range of topics from cognitive biases and behavioral economics to history, geography, and neurology, concluding with philosophical reflections on life and meaning.