Why it worked
The video offers a unique and engaging list of "niche" hobbies that are presented in a concise and visually appealing format, tapping into the desire for self-improvement and intellectual curiosity with a touch of humor and unexpectedness.
Summary
The video presents a list of niche hobbies designed to increase intelligence, such as playing Sudoku in pen, learning how everyday objects are made, reading historical plaques, memorizing country flags, and studying Supreme Court opinions. It also suggests cloud spotting and Wikipedia speed runs as ways to engage the mind and encourages viewers to stop doomscrolling and train their brains.