Everything I tried on last week (as someone revamping their wardrobe)

@lucyhitchcock

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Why it worked

The creator's relatable journey of revamping their wardrobe and honest commentary on fit and style resonated with viewers. The variety of brands and outfits, combined with a natural, non-salesy approach, made the content engaging and shareable.

Summary

The creator shares a series of outfits and clothing items they tried on over the past week as they revamp their wardrobe. They provide commentary on the fit and style of items from various brands like Reformation, ASOS, Mango, Massimo Dutti, and Oliver Bonas, and also mention a visit to Jo Malone.

Structure

1Introduction to wardrobe revamp
2Trying on Reformation top
3Trying on ASOS dresses
4Trying on Mango dress
5Trying on a pink dress
6Trying on black and white outfit
7Visiting Jo Malone
8Trying on Massimo Dutti top

Original caption

#stylejourney #wardroberefresh #ootdinspiration #fashionstylist #summerwardrobe

More from @lucyhitchcock

Their other posts in the index, biggest breakout first.

9Buying a halter top

10Trying on a summer dress

11Showcasing Oliver Bonas jewellery

12Wearing a new top to a party

Product placement

Reformation top: acts - worn by creator, creator comments on fit. Removing it would change the content. ASOS dresses: acts - creator tries them on, comments on fit. Removing them would change the content. Mango dress: acts - creator tries it on, comments on fit. Removing it would change the content. Jo Malone: acts - creator visits store for wedding scent appointment, comments on experience. Removing it would change the content. Massimo Dutti top: acts - creator tries it on, comments on fit, buys it. Removing it would change the content. Oliver Bonas jewellery: acts - creator holds up necklace, comments on quality and price. Removing it would change the content.

On-screen text

Everything I tried on last week (as someone revamping their wardrobe) Wanted to wear this Reformation top to a Nyetimber lunch but I've been on an intense strength training programme over the last 3 months and have dropped 3 cup sizes so it's like a sack on me Bandeau with a flat chest is not a vibe ASOS haul time. Was trying to convince myself that because I'd ordered dresses made from natural fibres they would fit ok. Spoiler alert: they did not This Mango dress was actually ok, but I own something similar so decided to send her back Let's just talk about how bad this dress fits. Given it's too big, but the bottom should be double lined and heavier so it swings nicely and... It wouldn't make me look like a potato from the side because it would fall in a more flattering way Black and white combo is my fave thing I've learnt during my restyle A simple outfit that I threw on to go and do our Jo Malone wedding scent appointment. Look good, feel good, smell gooooood Went mooching in Kingston on Saturday and found this gorgeous top in Massimo Dutti But ended up buying this. I'm a sucker for a halter, and the tops in here seem to be cut in a really flattering and intentional way Tried this dress on and ended up falling in love! I love a light summer dress and this ticks all the boxes in terms of keeping me cool, looking cool and suiting my style! Oliver Bonas jewellery is elite and really well priced Wore my new top to a party on Sunday!