#ad

@flashesofstyle

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SoundTikTok sound · original sound - flashesofstyle

Promoted product

Bath & Body Works Cafe Collection

Why it worked

The video taps into the popular 'cozy aesthetic' trend by showcasing a relatable evening routine with aesthetically pleasing products. The use of soft lighting, comforting scents, and a peaceful atmosphere creates an aspirational yet achievable scenario for viewers.

Summary

The creator shares her cozy evening routine, highlighting various products from the Bath & Body Works Cafe Collection. She demonstrates using the body wash, fragrance mist, and a candle, emphasizing the comforting scents and how they enhance her relaxation before bed.

Structure

1Setting the cozy evening scene
2Showcasing pajamas and accessories
3Demonstrating Bath & Body Works products (mist, body wash)
4Lighting a Bath & Body Works candle
5

Original caption

#AD This and being in bed by 8pm 🌙💕 The @Bath & Body Works Cafe Collection is here and I couldn’t be more in love. The coziest scents for my homebody self - Pink Matcha Latte, Bookloft, Almond Croissant, Caramel Vanilla 😭🫶🏻 My room basically smells like you just walked into your favorite bookstore. Shop these finds cozy while they are here at Bath and Body Works 📖🍵🥐 #BathandBodyWorks_Partner

More from @flashesofstyle

Product placement

Bath & Body Works Cafe Collection (body wash, fine fragrance mist, candle) ACTS - used by creator to create a pleasant scent experience in her home, making her routine more enjoyable. Removing it would change the sensory experience of her routine. Bath & Body Works (brand) APPEARS - the brand name is on the products, but the products themselves are the focus. Removing it would not change what happens in the video, but would remove brand identification.