MAGA tried to take down my bakery

@hivebakery

478.4K followers · usually 23.6K views a post

Views

112.5K

Likes

13.7K

Comments

207

Shares

170

SoundTikTok sound · original sound - emomarcus96

Promoted product

Hive Bakery

Hive Bakery is a bakery that makes scratch-made desserts and cupcakes, serving as the location where food preparation is shown.

13 videos

Why it worked

The video tapped into a cultural conflict, framing the bakery as a victim of political backlash and its subsequent success as a triumph of community support. This narrative resonated with viewers, driving engagement and a viral response.

Summary

A bakery owner recounts how an attempt by MAGA supporters to boycott her business backfired, leading to an overwhelming surge in customers and sales. The video shows news reports about the controversy and footage of long lines outside the bakery.

Structure

1Bakery owner describes MAGA attempt to boycott
2Controversy escalates with social media posts
3News outlets cover the story
4Bakery experiences overwhelming customer support

Original caption

You guys are the best. Thank you again for showing out and for your incredible support. We’re so grateful to have you along this journey with us💯 #hivebakery #bakery #fyp #grateful #trending

More from @hivebakery

Product placement

TikTok: It merely appears as a watermark on the video. Removing it would not change what happens in the video. Hive Bakery: It ACTS as the business being discussed and shown, and its products are being sold. Removing it would fundamentally change the video. Libs of TikTok: It ACTS as the source of the controversy, and its post is being discussed. Removing it would change the video. Fox News: It merely appears as a logo on a news report. Removing it would not change what happens in the video. The Dallas Morning News: It merely appears as a logo on a news report. Removing it would not change what happens in the video. PinkNews: It merely appears as a logo on a news report. Removing it would not change what happens in the video. New York Post: It merely appears as a logo on a news report. Removing it would not change what happens in the video.

On-screen text

WORK PHONE RINGING HOOK FASCIST LAST HAPPENED OF AND FOX NEWS NEWS OPEN SOLO OUT! THANK YOU!!

Transcript

MAGA tried to take down my bakery but the saxophones start getting louder and it does the complete opposite of what they were trying to do I go to work on Tuesday and the phone is just like ringing off the hook Do you know what a fascist is? You're a fascist The last time this happened of and TikTok Hive Bakery, how can I help you? We're gonna go damn hard. Don't not. We have a line out the door. Fox News News Our supporters that cleared out every last baked good we had 💯💖 SOLO OUT! THANK YOU!!