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All breakouts
12.3Silent UGCStory Open hook
Hook
Work I did for my small business while I was meant to be on holiday
@nalukaofficial
1.2K followers · usually 215 views a post
Views
2.5K
Likes
56
Comments
1
Shares
2
Why it worked
The video effectively uses a 'day in the life' or 'behind the scenes' approach to showcase product development, making the process relatable and engaging for viewers interested in small businesses and fashion.
Summary
The creator showcases the process of designing and developing swimwear and packaging for their small business, NALUKA. The video highlights various stages, from initial design on a flight to stress-testing samples and finalizing packaging.
Structure
- 1Working on holiday
- 2Designing swimwear
- 3Sampling and testing
- 4Developing packaging
- 5Final product showcase
Product placement
NALUKA: ACTS - it is the brand name printed on the packaging bags and on the design printout, indicating it is the brand of the swimwear and packaging being developed. Removing it would change what happens in the video as the brand identity would be lost. NALUKA: APPEARS - it is the brand name printed on the design printout. Removing it would not change what happens in the video.
Original caption
The truth is we‘re always working!! #SmallBusiness #naluka #swimwear #brandowner #founder
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