Work I did for my small business while I was meant to be on holiday

@nalukaofficial

1.2K followers · usually 219 views a post

Views

2.5K

Likes

56

Comments

1

Shares

2

SoundTikTok sound · original sound - ji.e0921

Promoted product

NALUKAnaluka.com.au

Welcome to Naluka. We design elevated wetsuits for female surfers and ocean lovers, with a focus on performance, elegance, and conscious manufacturing, so you can feel your best self in the water.

3 videos

Why it worked

The video effectively uses a 'day in the life' or 'behind the scenes' approach to showcase product development, making the process relatable and engaging for viewers interested in small businesses and fashion.

Summary

The creator showcases the process of designing and developing swimwear and packaging for their small business, NALUKA. The video highlights various stages, from initial design on a flight to stress-testing samples and finalizing packaging.

Structure

1Working on holiday
2Designing swimwear
3Sampling and testing
4

Original caption

The truth is we‘re always working!! #SmallBusiness #naluka #swimwear #brandowner #founder

More from @nalukaofficial

Product placement

NALUKA: ACTS - it is the brand name printed on the packaging bags and on the design printout, indicating it is the brand of the swimwear and packaging being developed. Removing it would change what happens in the video as the brand identity would be lost. NALUKA: APPEARS - it is the brand name printed on the design printout. Removing it would not change what happens in the video.

On-screen text

Work I did for my small business while I was meant to be on holiday Created some content with the samples I brought with me Designed a sarong on the long haul flight Printed it real size to check details before sending it to the supplier to sample It matches our swim shorts print Worked on virtually any mode of transportation I was on Wear and stress tested the samples I brought Designed and had sampled packaging for our swimwear

My mom is wearing a size XL. Her waist is 100cm and she’s 171cm tall. #weartest

35.1

7.2K2496

NALUKA

7.2Kviews@nalukaofficial

So many surfing wisdoms apply to life as well. Do you have any favorites? #surf

13.3

2.9K555

NALUKA

2.9Kviews@nalukaofficial