Why it worked
The video leverages a popular K-beauty trend and a "hack" format, promising a desirable outcome (smooth, flawless makeup) with a simple, visually appealing method. The use of a specific, identifiable product and the implied positive wear test results encourage viewers to try the technique.
Summary
The creator demonstrates a K-beauty makeup hack by mixing foundation with Mixsoon Bean Essence to create a smoother base. After applying the mixture and showing the finish, she performs a wear test by drinking a beverage and then shows the makeup after 8 hours, implying it held up well.