I just dyed my hair

@kaitlyndeli

75.6K followers · usually 7.1K views a post

Views

35.7K

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2.2K

Comments

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SoundTikTok sound · original sound - kaitlyndeli

Promoted product

Aver

Aver Active® specialise in women's activewear, designed to sculpt your body and complement every shape and size. Prioritising quality and comfort to deliver activewear with a difference.

3 videos3 creators

Why it worked

The video taps into the relatable anxiety of seeking approval for a significant personal change, like a new hairstyle, and the payoff of a positive reaction creates a satisfying emotional arc for the viewer.

Summary

The creator dyed her hair a darker color and filmed her fiancé Ricky's reaction. He initially seemed surprised but ultimately approved of the change, stating he liked it.

Structure

1Creator reveals she dyed her hair and is nervous about her fiancé's reaction.
2She films his reaction as he sees her new hair.
3He expresses surprise and then approval.
4They discuss his reaction and her new hair color.

Original caption

Ricky’s reaction to my new hair 🥲 #hair #transformation #reaction

More from @kaitlyndeli

Product placement

AVER (acts - creator mentions a code for it, implying it's a product she uses and recommends, though its function is not explicitly stated in this clip)

On-screen text

New AVER code - KAITLYND5

Transcript

I just dyed my hair and Ricky doesn't know. He also loves my dark hair so I'm really scared he's not gonna like it, but let's film his reaction and find out. Hello. Oh, you're gonna color. Oh my god. It looks really good. Oh my god. It's real. That was good. Really? Yeah. I think it was better. No, I like it. I like it. Really? Yeah. I think it was better. Really? Do you like it? No, I like it. I like it. Really? Yeah. I think it was better.