I have 2 hours to go red before he gets home

@madi.cmrn

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SoundTikTok sound · original sound - madi.cmrn

Promoted product

Dyson Airwrapdyson.com

Dyson Airwrap is a hair styling tool that uses airflow to dry and curl hair, allowing users to create various hairstyles like blowouts and bouncy curls.

21 videos19 creators

Why it worked

The video leverages a high-stakes, relatable personal story combined with a satisfying 'before and after' transformation, which keeps viewers engaged until the final reveal.

Summary

A creator documents her process of dyeing her hair red at home to surprise her boyfriend. The video concludes with the boyfriend's reaction to her new hair color after she styles it using a Dyson Airwrap.

Structure

1Creator announces her plan to dye her hair red
2Preparation and application process
3Dyeing eyebrows
4

Original caption

His reaction is so cute 🥹🍒 #athomehairdye #hairstylist #copperredhair

More from @madi.cmrn

Product placement

Dyson Airwrap: (a) ACTS — the creator uses it to blow-dry her hair, which is a visible step in her transformation process. Removing it would change the video as it is the tool used for the final reveal. none: The hair dye brand is not named or visible.

On-screen text

I have 2 hours to go red before he gets home *instant panick*

Transcript

I have 2 hours to go red before he gets home and he doesn't know that I'm dyeing my hair red. I don't know what I'm doing. So I'm going to use a trash bag. There's a part of me that just loves the smell of like hair chemicals. Sorry, I said that weird. There's a part of me that like loves the smell of hair chemicals. I was actually talking to my mom and I was telling her how nervous I was and she was like, but what are you growing it out for? What's the worst that could happen? You dye back to brown? You're brave. And she was so supportive. I'm going to dye my eyebrows. Am I done? Maybe. Am I going to dye my eyebrows? They're more like friends than twins, but whatever. Just got out of the shower, I'm going to blow dry. Oh my gosh, I'm literally shaking right now. I'm going to go surprise my boyfriend. Do you watch it? Batman. Oh, Batman? Yeah. Whoa. What? You look like it. Yes, you look so good. Holy smoke.