Majorations après minuit ?

@karim.okko

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Burger's de Givors

Why it worked

The video explains a common business pricing strategy in a relatable way, using a specific example of a late-night restaurant. The speaker's explanation of 'value-based pricing' tied to the 'lack of alternatives' is a key insight that resonates with viewers.

Summary

The video discusses how Burger's de Givors charges a 10% surcharge after midnight, which is accepted by customers because there are few other options available at that late hour. The speaker explains that pricing is determined by the value of the need and the lack of alternatives, not just the cost of the product.

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Original caption

Le Burger's de Givors ferme à 5h du mat les week-ends. Mais le vrai move, c'est le +10 % après minuit, accepté depuis des années. Pourquoi ça passe ? À 3h t'as (quasiment) pas le choix. Le prix c'est pas le coût du produit, c'est la valeur du besoin + l'absence d'alternative. Vous payez le +10 %, ou vous rentrez le ventre vide ? #pourtoi #business #givors #pricing #entrepreneur