@issamorii — 279x breakout

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THIS IS RIDICULOUS

@issamorii

18.2K followers · usually 1.9K views a post

Views

525.3K

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16.6K

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Why it worked

The video leverages a relatable and humorous situation of a brand's underwhelming response to an extreme customer effort, creating a sense of shared amusement and commentary on corporate interactions.

Summary

A Burger King fan who visited every location in mainland France was offered a reward of one Whopper menu in all Burger Kings on the Island of Réunion, with flight and accommodation not included. The creator humorously points out the absurdity of the reward given the distance and the fan's effort.

Structure

1Fan visits all Burger King locations in France
2Fan asks for a reward
3Burger King offers a reward of a Whopper menu on the Island of Réunion
4The reward excludes flight and accommodation
5Creator comments on the unreasonableness of the reward

Product placement

Burger King (ACTS - its response to a customer is shown, and the customer's actions involved visiting Burger King locations; removing it would change the story). Burger King France (ACTS - its official response is shown; removing it would change the story). Whopper menu (ACTS - it is offered as a reward; removing it would change the story). Island of Réunion (APPEARS - it is a location mentioned in the reward, but not a product being sold or acted upon; removing it would not change the story).

On-screen text

THIS IS RIDICULOUS A BURGER KING FAN ASKED FOR A REWARD FOR VISITING EVERY LOCATION ACROSS MAINLAND FRANCE AND THIS WAS THEIR RESPONSE CONGRATULATIONS ON THIS ACHIEVEMENT HOWEVER WE CAN SEE A PART OF OUR BEAUTIFUL TERRITORY SO TO REWARD YOU WE'RE OFFERING YOU ONE IN ALL BURGER KINGS OF THE ISLAND OF REUNION *FLIGHT AND ACCOMMODATION NOT INCLUDED OBVIOUSLY IS TOO NAIVE TO EXPECT A CORPORATION TO CARE FOR HIM BUT HEY CAN'T REALLY BLAME THEM BECAUSE INITIALLY NOTHING WAS PROMISED BRO CHOSE TO DO THE SIDE QUEST HIMSELF

Original caption

Burger King Is Wild For This 😂