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Hook
My work colleague laughed at me for using a jam jar as a water bottle.
@susielbarton1
1.6K followers · usually 765 views a post
Views
3.6M
Likes
303.0K
Comments
3.5K
Shares
2.7K
Why it worked
The video likely resonated due to its relatable commentary on consumerism and sustainability, presented in a humorous and slightly defiant tone. The use of a common household item as a water bottle taps into a desire for practical, eco-friendly solutions.
Summary
The creator demonstrates using a jam jar as a water bottle, implying it's a sustainable alternative to buying new bottles. The on-screen text explains this is a response to a colleague's amusement and a statement about overconsumption.
Structure
- 1Creator holds up a jam jar.
- 2Creator fills the jam jar with water.
- 3Creator drinks from the jam jar.
- 4Creator shakes the jam jar.
- 5Creator gestures with the jam jar.
On-screen text
My work colleague laughed at me for using a jam jar as a water bottle.
So I sent them this to prove overconsumption has them in a chokehold.
Original caption
Catch me never buying a water bottle again when my trusty golden shred does the same job. #sustainable #consumerism #waterbottle #zerowaste #LifeHack