LET ME DEINFLUENCE YOU

@economikat

43.2K followers · usually 2.0K views a post

Views

9.1K

Likes

1.3K

Comments

35

Shares

48

Why it worked

The video taps into the "deinfluencing" trend, which resonates with audiences tired of constant consumerist pressure. By normalizing everyday, relatable behaviors, it offers a sense of validation and anti-consumerist solidarity.

Summary

The creator aims to "deinfluence" viewers by normalizing everyday, less consumerist behaviors. They list several examples of normal activities that go against typical influencer trends, such as not owning excessive water bottles or not traveling to Europe every summer.

Structure

1Introduction to "deinfluencing"
2Normalizing not having many water bottles
3Normalizing not traveling to Europe
4Normalizing not painting nails or wearing makeup
5Normalizing simple meal prep and coffee choices
6Normalizing wearing old clothes and mismatched items

On-screen text

LET ME DEINFLUENCE YOU IN CASE NO ONE TOLD YOU TODAY, YOU THAT THAT NOT HAVING FIVE WATER BOTTLES IS NORMAL. NOT TRAVELLING TO EUROPE EVERY SUMMER IS NORMAL. NOT PAINTING YOUR NAILS IS NORMAL. NOT WEARING MAKEUP IS NORMAL. COOKING THE SAME MEALS EVERY WEEK IS NORMAL. NOT BUYING A DECONSTRUCTED LATTE IS NORMAL. WORKING OUT AN OLD SHIRT AND OLD LEGGINGS IS NORMAL. BUT ALSO SLEEPING IN AN OLD BAGGY SHIRT IS NORMAL. REPAIRING STUFF INSTEAD OF BUYING NEW THEY BREAK IS NORMAL. HAVING MISMATCHED SOCKS IS NORMAL. ALSO, HAVING MISMATCHED BED SHEETS IS ALSO NORMAL.

Original caption

Let me deinfluence you in 30 seconds… in case the world made you forget about this! #underconsumption #financetok #deinfluence

More from @economikat

Their other posts in the index, biggest breakout first.

Transcript

Let me deinfluence you. In case no one told you today, you that that not having five water bottles is normal. Not traveling to Europe every summer is normal. Not painting your nails is normal. Not wearing makeup is normal. Cooking the same meals every week is normal. Not buying a deconstructed latte is normal. Working out in an old shirt and old leggings is normal. But also sleeping in an old baggy shirt is normal. Repairing stuff instead of buying new the second that they break is normal. Having mismatched socks is normal. Also, having mismatched bed sheets is also normal.