You don't understand how badly I wanna gatekeep this brand.

@erikaveurink

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In House inhouse.studio ↗

Why it worked

The creator's genuine enthusiasm and relatable desire to 'gatekeep' a beloved brand, combined with showcasing high-quality, minimalist fashion and the unique benefit of custom fittings, likely resonated with viewers interested in unique fashion finds.

Summary

The creator shares their love for the brand 'In House,' highlighting its timeless, minimalist designs made in New York. They emphasize the ability to get custom fits by making showroom appointments, encouraging viewers to shop the brand before it becomes too popular.

Structure

1Expressing desire to gatekeep the brand
2Describing the brand's aesthetic and origin
3Showcasing specific items and their appeal
4Explaining the benefit of showroom appointments
5Encouraging viewers to shop the brand

Product placement

The creator discusses and shows examples of clothing from the brand 'In House,' including a skirt they are obsessed with. They also show the brand's Instagram profile and mention the ability to make showroom appointments for custom fittings.

Original caption

#greenscreen alas meet the brand I can’t stop thinking about (and shopping) #inhouse #smallbrand #therow #shopping

More from @erikaveurink

Their other posts in the index, biggest breakout first.

Call to action

Shop 'In House' and make an appointment.

On-screen text

IN HOUSE 49 posts 3,007 followers 0 following Clothing (Brand) Limited runs and made-to-order using only natural and innovative fabrics. Appointments available in NYC inhouse.studio and 1 more @inhouse studio_ Following Message Shop Lena The Zip Up The Sheer NYC APPTS Silk Pullover You don't understand how badly I wanna gatekeep this brand. But after shopping in person last night for the first time, I don't have a choice but to put you on to it. You can think of it as the row or st Agni, but made in New York. The kind of timeless, minimalist pieces you'll have for the rest of your life. The brand in question is called in house. While it is minimalist, it's anything but boring. Exhibit B: This damn skirt I'm obsessed with. And one of the benefits of making an appointment in the showroom is that anything can be custom fit to you. Like, I have the sleeves let out. You could have a hem taken up, at least for now, before the brand blows up and none of us can get an appointment. But in the meantime, in house. You're welcome.

Transcript

You don't understand how badly I wanna gatekeep this brand. But after shopping at in person last night for the first time, I don't have a choice, but to put you onto it. You can think of it as the row or St. Annie, but made in New York, the kind of timeless minimalist pieces you'll have for the rest of your life. The brand in question is called in house. And while it is minimalist, it's anything but boring. Excuse it be this damn skirt. I'm obsessed with. And one of the benefits of making an appointment in the showroom is that anything can be custom fit to you. Like I have the sleeves let out, you could have a hem taken up, at least for now before the brand blows up and none of us can get an appointment. But in the meantime, in house, you're welcome.