Our Austin community showed up to celebrate the launch of our new Watermelon Energy & Focus flavor and we are so grateful!! 🍉

@neurogum

355.4K followers · usually 8.6K views a post

Views

63.8K

Likes

11.0K

Comments

7

Shares

13

SoundTikTok sound · motive x promiscuous

Promoted product

Neuro Gumneurogum.com

Neuro Gum and Mints' nootropic formula with natural caffeine, L-theanine, and more uses clinically studied ingredients to help you feel energized, focused & calm. Try our functional gum and mints 30 days risk-free.

22 videos3 creators

Why it worked

The video effectively leveraged a community event format to organically integrate product promotion. By associating the new flavor with a fitness activity and thanking partners, it created a positive and aspirational context for the product, driving engagement through shared experience and social proof.

Summary

This video showcases a community event celebrating the launch of Neuro Gum's new Watermelon Energy & Focus flavor at Studio Three Austin. Attendees participated in a workout session and received samples of the new product.

Structure

1Community gathering at Studio Three Austin
2Workout session with participants
3

Original caption

Our Austin community showed up to celebrate the launch of our new Watermelon Energy & Focus flavor and we are so grateful!! 🍉 Thank you @Studio Three Austin, for the most perfect space to celebrate — and thank you to our amazing partners 💙 @Altrarunning @Octobuddy @Voka Active @Eat Mezcla @doublesoul 🧦 @Freaks of Nature @Apothékary @Waterboy #smartgum #smartermelon #watermelongum #neurogum #neuro

More from @neurogum

Product placement

Neuro Gum (ACTS - it is being distributed and consumed, and its benefits are implied by the context of a workout and the product name "Energy & Focus". Removing it would change the context of the event and the reason for the gathering.) Studio Three (APPEARS - it is the location of the event, but its services are not being demonstrated or sold. Removing it would change the setting but not the core promotion.) Altra Running (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Octobuddy (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Voka Active (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Eat Mezcla (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Doublesoul (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Freaks of Nature (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Apothékary (APPEARS - mentioned as a partner, but not actively used or demonstrated.) Waterboy (APPEARS - mentioned as a partner, but not actively used or demonstrated.)

On-screen text

STUDIO THREE Austin

Transcript

Our Austin community showed up to celebrate the launch of our new Watermelon Energy & Focus flavor and we are so grateful!! 🍉 Thank you @Studio Three Austin, for the most perfect space to celebrate — and thank you to our amazing partners 💙 @Altrarunning @Octobuddy @Voka Active @Eat Mezcla @doublesoul 🧦 @Freaks of Nature @Apothékary @Waterboy #smartgum #smartermelon #watermelongum #neurogum #neuro