Kent

@neurogum

359.0K followers · usually 5.2K views a post

Views

70.8K

Likes

18.2K

Comments

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SoundTikTok sound · Refreshing cafe & bossa nova with flute(1249042)

Promoted product

Neuro Gumneurogum.com

Neuro Gum and Mints' nootropic formula with natural caffeine, L-theanine, and more uses clinically studied ingredients to help you feel energized, focused & calm. Try our functional gum and mints 30 days risk-free.

24 videos3 creators

Why it worked

The video leverages the creator's personal connection to the product (co-founder) and the excitement of a major retail expansion (Costco nationwide) to create an authentic and celebratory announcement. The inclusion of team members and a clear call to action further enhances its relatability and effectiveness.

Summary

The co-founder of Neuro Gum announces that their product is now available nationwide in Costco, celebrating this milestone with team members and highlighting the product's ingredients and convenience. He encourages viewers to find a Costco location near them via the link in bio.

Structure

1Announcement of nationwide Costco availability
2Celebration with team members
3

Original caption

WE DID IT!! 🎉 We (including YOU, our community) 💙 You can now find Smart Gum in the Vitamins & Supplements aisle, right near the Pharmacy. Use the store locator in our bio to find a location near you 📍🛒 #neurogum #neuro #smartgum #costco #costcofinds

More from @neurogum

Product placement

Neuro Gum (ACTS): The product is a gum that provides energy and focus. The creator is the co-founder and CEO, and the video is about the product being available nationwide in Costco. Removing it would change the entire video. Neuro merch (APPEARS): A t-shirt and a tote bag with the Neuro logo are shown. Removing them would not change the video's core message about the gum. Jonathan (The cool TikTok guy) (APPEARS): A person wearing Neuro merch. Removing him would not change the video's core message. JT (medieval peasant IFVKVK) (APPEARS): A person wearing Neuro merch. Removing him would not change the video's core message. Haylee (the prank girl) (APPEARS): A person holding a Neuro tote bag. Removing her would not change the video's core message.

Call to action

Click the link in our bio to find a Costco near you.

On-screen text

Kent Neuro we guess NATIONWIDE now clap clap it up your 235 stores Costco United States any dream and because guys this year Neuro 40 caffeine theanine vitamins in could thank this massive click to you stock $18.99

Transcript

Kent Neuro gum Kent co-founder and CEO of Neurogum we guess we NATIONWIDE now clap clap it up your 235 stores Costco United States any dream and because guys this year Neuro 40 caffeine theanine B12 vitamins in could thank this massive click to you stock $18.99