The video uses a relatable "secret keeping" scenario combined with a playful reveal of a new product. The use of hints and a call to action for guesses encourages audience engagement and speculation.
Summary
The creator humorously pretends not to know what their company's next product launch is, while holding up a sample of the product. She then hints at the product's name with three words: JOLT, PUCKER, ENERGY.
Structure
1Creator pretends to be clueless about a new product launch.
2Creator reveals they actually do know and holds up a sample.
3Creator gives hints about the product's name.
Original caption
This has been the hardest secret to keep... I'll give y'all 3 words as a hint: JOLT, PUCKER, ENERGY 🌀🤭 Leave a guess in the comments!! #neurogum #smartgum #neuro #trend #energyandfocus
More from @neurogum
More breakout videos from this creator.
4Creator prompts viewers to guess in the comments.
Product placement
Neuro Gum (ACTS - it is a product that is being launched, and the creator is holding it up as a hint to its launch. Removing it would change what happens in the video).
Call to action
Leave a guess in the comments!!
On-screen text
when someone asks me what our next product launching is
(but I do know)