me after deciding i should FREEZE all my makeup 🥶

The video uses a relatable and humorous premise (freezing makeup) combined with a split-screen format to show contrasting reactions, creating a comedic effect that likely resonated with viewers.

The creator humorously attempts to freeze their makeup, showing a split screen of their current reaction and a previous attempt where they appear to be crying. The video captures the absurdity of the makeup challenge.

NYX - appears to be a makeup brand, specifically a foundation product. It merely appears as a watermark/logo on the inset video, and removing it would not change what happens in the main video.