grwm using the filter that HATES me

@imgabriellahall

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SoundTikTok sound · original sound - imgabriellahall

Promoted product

Givenchy powder

Why it worked

The video uses a relatable "struggle" format with a popular filter, creating humor and engagement through the creator's exaggerated frustration with the filter's seemingly malicious choices. The use of popular makeup products and the creator's expressive reactions likely contributed to its shareability.

Summary

The creator attempts a makeup routine using a filter that seems to intentionally give her the wrong tools. Despite her frustration with the filter's choices, she proceeds with her makeup, showcasing products and her application techniques. The video ends with her final look, still expressing bewilderment at the filter's behavior.

Structure

1Introduction to the "hating" filter
2Applying primer and foundation with the wrong tools
3Struggling with bronzer application
4Applying blush and highlighter
5

Original caption

did it hate me today?! 👀💄✨ #makeupchallenge #grwm #makeupfilter #grwmchallenge @Saie @e.l.f. Cosmetics @mcobeauty us @Tower 28 Beauty @Makeup By Mario

More from @imgabriellahall

Product placement

Saie (brand mentioned in caption, likely a makeup brand) e.l.f. Cosmetics (brand mentioned in caption, likely a makeup brand) mcobeauty us (brand mentioned in caption, likely a makeup brand) Tower 28 Beauty (brand mentioned in caption, likely a makeup brand) Makeup By Mario (brand mentioned in caption, likely a makeup brand) Givenchy (logo on powder compact, acts: used to set makeup, removing it would change the video)

Call to action

Comment down below anything you think of or anything that maybe will help me. I've tried so many things.

On-screen text

grwm using the filter that HATES me

Transcript

Get ready with me, but today we're using the filter that absolutely hates me. Still does. You know, I haven't used this in a while, I thought it was going to be nice. The way literally no part of me wants to blend with this. Like, oh. No. It looks so nice and new. Okay, here goes the primer. Are you joking? This is going to be nice. We're in new locations. Maybe it'll give me brushes. I've tried so many different methods. One of the best sponges for sure. I am reflective. If you've tried this filter, let me know if you get brushes. Normally when I do this, all of you get brushes in the comments and I'm literally like, how? Literally tried this filter over 50 times. 50 might be a little dramatic, but like, definitely more than 25. Now for bronzer, what do I get to blend this in with? Really can't even be mad because this is truly the best beauty blender ever. It has like a bunch of different faces and sizes. It's really great. Just carry on to blush. Says blush and shade lady will forever go down as my favorite blush of theirs. Like always. Come on. I literally just hate this thing. Are you joking? Blush still eats, though. Okay, highlight. Seriously don't get how when I first used this filter, I would get brushes all the time and now I'm literally cursed. I have like a handful of videos in the beginning where I would get them and now it's just nothing. What do I do? What do I do? Comment down below anything you think of or anything that maybe will help me. I've tried so many things. Like I've even tried on different accounts. What do I do? But here's the final look. By girl. Okay, well, this filter I don't know what to do with it because it seriously just hates me. I've tried over and over. Comment down below anything you think of or anything that maybe will help me. I've tried so many things. Like I've even tried on different accounts. What do I do? But here's the final look.