The video taps into the popular 'project pan' trend, where creators aim to use up products they already own. The creator's relatable struggle to finish certain items and her genuine enthusiasm for the products she loves likely resonated with viewers.
Summary
The creator shows a collection of makeup and skincare products she aims to finish by the end of the month. She demonstrates using several of these products, highlighting which ones are nearly empty and which ones she is struggling to finish.
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Transcript, structure and on-screen text
6 beats, a 685-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
how many empties were you expecting?! 🤭💄✨ #makeupchallenge #projectpan #empties #projectpan2026 #grwmchallenge @Thayers @NYX Professional Makeup @Rare Beauty @Jason Wu Beauty @innae beauty