It's not about the product.

The video likely performed well due to its focus on practical makeup techniques and the creator's ability to recreate a popular look. The use of multiple popular brands and the ASMR-style application also contribute to its appeal.

The creator demonstrates a full face of makeup using various products and techniques, including primer, foundation, concealer, setting powder, bronzer, blush, mascara, and lip product. The video emphasizes the techniques and application methods rather than focusing on individual product benefits.

Hourglass: ACTS - used as a concealer, applied to the face. Removing it would change the makeup look. Milani: ACTS - used as a setting spray, sprayed on the face. Removing it would change the makeup look. La Roche-Posay: ACTS - used as a moisturizer, applied to the face. Removing it would change the makeup look. Bio-Oil: ACTS - used as a skin oil, applied to the face. Removing it would change the makeup look. e.l.f. Cosmetics: ACTS - used as a primer, applied to the face. Removing it would change the makeup look. Laura Mercier: ACTS - used as a setting powder, applied to the face. Removing it would change the makeup look. MERIT Beauty: ACTS - used as mascara, applied to the lashes. Removing it would change the makeup look. M·A·C Cosmetics: ACTS - used as a bronzer, applied to the face. Removing it would change the makeup look. Real Techniques: APPEARS - a makeup brush brand, used to apply makeup. Removing it would not change the makeup look, but would change the method of application. GO: APPEARS - a makeup sponge brand, used to blend makeup. Removing it would not change the makeup look, but would change the method of application.