1.2KTalking HeadOther hookHealth

Hook

#LUMIFYPartner

@ameliarrmei

88.6K followers · usually 3.4K views a post

Views

4.6M

Likes

7.2K

Comments

13

Shares

102

SoundTikTok sound · original sound - ameliarrmei

Promoted product

LUMIFY redness reliever eye drops

Take your eye care to the next level with LUMIFY® redness reliever eye drops and NEW LUMIFY EYE ILLUMINATIONS™! For beautiful, healthy-looking eyes.

Why it worked

The video effectively showcases a relatable problem (tired eyes from travel/lack of sleep) and presents a specific, visually demonstrated solution (Lumify eye drops) within a unique context (on a plane). The creator's personal endorsement and the clear benefit of the product make it a compelling soft sell.

Summary

The creator shares her "get ready with me" routine on a plane at 35,000 feet before a photoshoot. She uses Lumify redness reliever eye drops to combat tired and red eyes due to lack of sleep, highlighting their effectiveness in making her eyes look brighter and more awake.

Structure

1Introduction: GRWM at 35,000ft
2Problem: Red and tired eyes due to early flight
3Solution: Using Lumify eye drops
4

Original caption

#LUMIFYPARTNER GRWM 35,000 feet in the air with LUMIFY redness reliever eye drops Now available on ULTA.com @LUMIFY Eye Drops #fromBauschLomb Use as directed.

More from @ameliarrmei

Product placement

LUMIFY redness reliever eye drops (ACTS - used to reduce redness in eyes, making them look brighter and more awake; removing it would change the video's purpose). LUMIFY (APPEARS - brand name on product packaging; removing it would not change what happens in the video). Bausch + Lomb (APPEARS - brand name on product packaging; removing it would not change what happens in the video). ULTA.com (APPEARS - website mentioned as a place to purchase the product; removing it would not change what happens in the video). CHI Heated Mat Pilates (APPEARS - creator's business mentioned in bio link and on screen; removing it would not change what happens in the video).

Call to action

Now available on ULTA.com

On-screen text

#LUMIFYPartner get ready with me 35,000ft in the air

Transcript

get ready with me 35,000ft in the air. Currently 35,000ft in the air and I have a photoshoot the moment that we land. It's 5 AM and we touched down at 7. I have exactly one hour to go from just woke up to photoshoot ready on this plane. I was up at 3 AM this morning so the first thing that I reached for were my Lumify redness reliever eye drops. When I don't get a full night's rest my eyes look red and tired but Lumify eye drops reduce redness and help my eyes look brighter and more awake. I was first introduced to them years ago by a makeup artist and I've loved them ever since. I love the way they reduce redness and tired but refreshed. It feels effortless and the difference is apparent especially on days when I'm taking photos. They're always in my bag whether I'm traveling or on the go non-negotiable. I love the way they reduce redness and tired but refreshed. It feels effortless and the difference is apparent especially on days when I'm taking photos. They're always in my bag whether I'm traveling or on the go non-negotiable.

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