I have heard a lot about brown eye maxing.

@madiframe

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Promoted product

MAC eyeshadow

Define your eyes with MAC eye shadows and eyeshadow palettes, featuring lush textures and lasting, blendable formulas.

2 videos2 creators

Why it worked

The video provides a quick and easy makeup tutorial for a specific occasion (office-friendly), using a well-known brand, which appeals to viewers looking for practical beauty tips.

Summary

The creator demonstrates a 3-step brown eyeshadow technique for an office-friendly look. She uses a MAC eyeshadow and a small brush to apply and blend the color for a subtle yet noticeable effect.

Structure

1Introduction to brown eye maxing for office
2Applying eyeliner with a small brush
3Blending with a fluffy brush and neutral brown shadow
4Showing the finished look and its effect

Product placement

Original caption

a subtle yet pretty brown eyemax for my office divas 💼🤎 #browneyemaxxing #browneyesmakeup #officemakeuplook #maceyeshadow @M·A·C Cosmetics

More from @madiframe

On-screen text

3-step brown eyemaxxing office-friendly 🥺

Transcript

I have heard a lot about brown eye maxing. I'm going to try to do this for the office. I'm just going to use this little brush, eyeliner situation. Blend it out. I think I'm going to blend it out a little bit with a fluffy brush and this neutral brown. Okay, it's pretty. Definitely makes my eyes pop a little something extra on the eyes.