trying to find the perfect brown drugstore mascara

@caseytcole

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SoundTikTok sound · original sound - caseytcole

Promoted product

L'Oreal Panorama Mascara

Why it worked

The video succeeds by focusing on a specific, relatable beauty problem—finding a true brown mascara—and inviting the audience to participate in the evaluation, which builds engagement through community feedback.

Summary

The creator tests the L'Oreal Panorama mascara in the shade 'brown leather' to determine if it provides a true brown color payoff. She evaluates the product's performance and asks her audience for their opinion on the shade and for further recommendations.

Structure

1Introduce the product and goal
2Apply mascara while discussing criteria
3Show final results in different lighting
4Ask audience for feedback and recommendations

Product placement

L'Oreal Panorama Mascara in shade brown leather

Call to action

Original caption

lmk your opinions on the loreal panorama brown mascara #drugstoremakeup #makeupreview #mascara #drugstoremascara #brownmascara

More from @caseytcole

On-screen text

trying to find the perfect brown drugstore mascara

Transcript

Trying to find the perfect brown drugstore mascara. I'm going to try it out today. This is from L'Oreal, it's their Panorama in the shade brown leather. I own the black one and I actually really like it. When I go about testing brown mascaras, my number one thing is how brown they are, and then number two is the formulation of them. Since I already know I like the formulation of this, I'm really just paying attention to the color payoff. It separates and lengthens so well. This is what the mascara is looking like complete. Do you guys think it looks brown enough? I actually can't tell. But I feel like whenever I'm like on the fence, you guys are like, no Casey, it looks brown, you're just overthinking it. It is cloudy out right now, this is what it looks like in natural light. I think since the lighting is kind of blue, it is really making it look black. Which sucks, I want to find a drugstore brown mascara for you guys that I like. So if anyone has any recommendations, let me know. I know I'm not the best at angles, but it's fine, it's fine.