I've been on a mission to find my perfect morning cup,

@kaithannas

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SoundTikTok sound · Meridian

Promoted product

Starbucks by Nespresso

Why it worked

The video leverages a popular, aesthetically pleasing 'morning ritual' format that feels authentic while seamlessly integrating a specific product into a desirable recipe.

Summary

The creator demonstrates a recipe for a brown sugar shaken espresso using Starbucks by Nespresso coffee capsules. She brews the coffee, mixes it with sugar and cinnamon, shakes it with ice, and tops it with milk and cinnamon.

Structure

1Introduction of the mission to find the perfect morning coffee
2Unboxing and selection of the Starbucks by Nespresso capsule
3Brewing the coffee using a Nespresso machine
4Preparing the shaken espresso recipe
5Final assembly with milk and cinnamon topping

Original caption

Finding my perfect morning cup 🤎☕️ Starbucks® by @Nespresso Iced Double Espresso Brown Sugar Cinnamon makes my at-home iced coffee ritual feel a little extra special #nespresso #coffeeathome #coffeerecipe #coffeetok #nespressopartner

More from @kaithannas

Product placement

(a) Starbucks by Nespresso: The coffee capsules are operated in the Nespresso machine to brew coffee; the creator explicitly states she is trying them and describes their flavor profile. This is the subject of the video. (b) Nespresso: The machine appears as the tool used to brew the coffee; it is a brand logo and part of the product ecosystem. Removing the Starbucks by Nespresso capsules would change the video entirely, as they are the focus of the recipe.

Call to action

explore the full Starbucks® Double Espresso range, crafted for every morning ritual today!

On-screen text

#NespressoPartner I've been on a mission to find my perfect morning cup, and lately I've been having so much fun switching up the coffee I make at home. Today I'm trying Starbucks by Nespresso Iced Double Espresso Brown Sugar Cinnamon. I love turning this one into a brown sugar shaken espresso. The coffee has rich aromas with a warm brown sugar and cinnamon notes, so it already has so much character on its own. I'm adding a little brown sugar and cinnamon, then shaking it all together over ice. Then I add milk and a little extra cinnamon on top. It's smooth, cozy, and such an easy way to make my usual morning coffee feel a little bit more special. I think this might be a new favorite. In search for the perfect cup, explore the full Starbucks® Double Espresso range, crafted for every morning ritual today!