Why it worked
The video taps into a highly relatable pain point for a specific community, using a visceral, satisfying 'before and after' visual format that encourages engagement and sharing.
Summary
A person uses a wax strip to remove coarse facial hair from their chin. The video highlights the struggle of dealing with unwanted hair growth associated with PCOS.
Structure
- 1Person lies down with a wax strip on their chin
- 2Person pulls the wax strip off
- 3Person uses tweezers to remove remaining hairs
On-screen text
When PCOS/PMOS is ruining your life