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Mature lips DO'S and DON'TS for fuller lips
@ericataylor2347
2.4M followers · usually 30.3K views a post
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7.5M
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25.5K
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Promoted product
IT Cosmetics Do It All Lip Transformer
Why it worked
The video provides a clear, concise, and visually demonstrated makeup tip for a common concern (fuller lips on mature skin), making it relatable and actionable for viewers. The product's dual functionality and the creator's engaging demonstration add to its appeal.
Summary
This video demonstrates how to achieve fuller lips using the IT Cosmetics Do It All Lip Transformer. The creator shows a technique of lining the center of the lips and then using the balm end to enhance the contour, emphasizing the product's hydrating and plumping effects.
Structure
- 1Introduce the problem: mature lips and fuller lips.
- 2Demonstrate the DON'T: lining lips to the corners.
- 3Demonstrate the DO: focusing on the center.
- 4Introduce the product: IT Cosmetics Do It All Lip Transformer.
- 5
Original caption
The ultimate hack for the perfect pout! The @IT Cosmetics Do It All Lip Transformer is packed with hydration and high-shine color. A liner on one end and balm on the other! But remember the golden rule: It’s a click-up pen that doesn’t retract, so 2 clicks is all you need! Trust me on this one. Grab yours at @Ulta Beauty ! #ITCosmeticsPartner #makeup #makeupover40
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