Someone needs to tell you mature skin can wear powder

@ericataylor2347

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SoundTikTok sound · original sound - ericataylor2347

Promoted product

Kosas Cloud Set Loose Powder

Easy, weightless clean formulas that blur the lines between makeup and skincare for a healthy, flattering look.

Why it worked

The video addresses a common concern for mature skin (wearing powder) and offers a solution with a specific product, demonstrating its benefits through application and explaining its unique properties (talc-free, luminous finish).

Summary

The creator demonstrates how to use Kosas Cloud Set Loose Powder on mature skin, emphasizing its ability to control shine without dulling the natural glow. She contrasts the translucent shade with a brightening shade, showing application techniques to blur pores and set makeup while maintaining radiance.

Structure

1Introduction to powder for mature skin
2Demonstration of translucent powder for shine control
3Application technique for a radiant finish
4Demonstration of brightening powder for targeted areas

Original caption

Lock in your makeup but keep the glow! @Kosas NEW Cloud Set Loose Powder is available in 5 shades - talc-free, 12-hr setting + baking powder that blurs & brightens. #KosasPartner #makeupover40 #makeup

More from @ericataylor2347

Product placement

Kosas Cloud Set Loose Powder (ACTS - used to set makeup, visible result of blurring and brightening skin, creator explains its benefits; removing it would change the video's focus and demonstration) | Kosas (APPEARS - brand name of the powder, removing it would change the video's focus but not the demonstration of the powder itself)

On-screen text

Lock in your makeup but keep the glow! @Kosas NEW Cloud Set Loose Powder is available in 5 shades - talc-free, 12-hr setting + baking powder that blurs & brightens. #KosasPartner #makeupover40 #makeup

Transcript

Someone needs to tell you mature skin can wear powder. But it depends on the type of powder and the application of the powder. So this is the new Kosas translucent cloud set in shade Flattery. It is lightweight and designed to get rid of the grease but not the glow. Especially if you're hot flashing, powder is kind of essential. First thing, it should not have talc. Talc can really suck the moisture out of our skin. And it needs to be lightweight and slightly luminous. Not flat and dusty. So we want to get rid of the look of the grease but not the natural glow. And that's what this powder is delivering. Look at that. Still radiant, glowy, but not too greasy or shiny. I'm using a soft brush. I'm tapping off excess and I'm grazing the surface. It's not disrupting my blush, not disrupting my other makeup, giving a blurred look but still radiant and hydrated. And 12 hour wear. Hot flash or your leisure. But why would you do a brightening powder? So this is an all-over setting powder, minimizing pores, blurring, keeping your makeup on longer. Now a brightening powder like the Kosas Cloud Set translucent in shade Candy, I like for pulling out areas like around the fat pads, marionette lines, under the eye, but not under the eye. But I really love it also for under to relieve the cheekbone. It's not disrupting my blush, not disrupting my other makeup, giving a blurred look but still radiant and hydrated. Here it is. The Kosas Cloud Set translucent powder is mature skin and makeup artist approved. Let's go.