If you don't know how to do your makeup, this is for you.

@ericataylor2347

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SoundTikTok sound · original sound - ericataylor2347

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Promoted product

IT Cosmetics Do It All Face Balm

Free Shipping at $35. Shop Do It All Hydrating Sheer Tinted Moisturizer Balm IT Cosmetics

Why it worked

The video provides a quick, easy, and relatable makeup tutorial using popular products, appealing to viewers looking for a natural and radiant look with minimal effort. The creator's clear demonstration and emphasis on the products' user-friendliness likely drove engagement.

Summary

The creator demonstrates a quick and easy makeup routine using IT Cosmetics products. She applies a face balm and concealer with a brush, then adds blush and uses a lip transformer for a polished look, emphasizing the products' blendability and skin-caring properties.

Structure

1Introduction to easy makeup routine
2Application of face balm with a brush
3Application of concealer for coverage
4Adding blush for a healthy flush

Original caption

The ultimate everyday routine for an effortless, glowing look ✨ Grabbed my @IT Cosmetics must-haves: the No. 7 brush for a seamless finish, Do It All Face Balm for a radiant base, Do It All Concealer, and the Do It All Lip Transformer. Everything just melts right onto the skin and lips! 🤍 Shop yours now at @Ulta Beauty! #ITCosmeticsPartner #makeup #makeuptutorial

More from @ericataylor2347

Product placement

IT Cosmetics No. 7 brush: it is used to apply makeup. Removing it would change how the makeup is applied. IT Cosmetics Do It All Face Balm: it is applied to the face to create a base. Removing it would change the makeup look. IT Cosmetics Do It All Concealer: it is applied to the face to cover imperfections. Removing it would change the makeup look. IT Cosmetics Do It All Lip Transformer: it is applied to the lips to enhance them. Removing it would change the makeup look. Ulta Beauty: it is mentioned as a place to buy the products. Removing it would change where the viewer can purchase the products.

Call to action

Shop yours now at @Ulta Beauty!

On-screen text

Paid partnership

Transcript

If you don't know how to do your makeup, this is for you. If you want a natural, easy makeup, not a theatrical production, this is for you. You're gonna have one brush. We're gonna start with the IT Cosmetics number seven brush. Now you have the new, the Do It All Tint Face Balm, 92% skincare. You're gonna slop it on. You can't mess it up. I'm using shade 225. Look at this. Goes on like butter. Gives the skin a glow and hydrating. Doesn't get into fine lines, doesn't look dusty. So we're starting with this. You're gonna slop it a little bit all over. Like this. I mean. Now you're gonna take your Do It All Radiant Concealer, okay? Super hydrating and right out of this situation. You're gonna go right on here. Any areas that need a little extra coverage. You still look tired. You got a little redness, rosacea, sun damage. That's where this is gonna go. Okay? Now you're gonna take the same brush. That's it. And you're gonna flip the tip. Blend it out. Because it's skincare based, it won't get into lines and texture. Now if we look a little more awake, let's add some cheek. Now here's some blush you can't mess up. Same tool. We're gonna go in with the smaller side. If that apple fell from the tree, we're gonna lift her back up. High, couple of dots. And then we're just blending. It's the same balm based. So they melt together and never look psycho. What? You got this. You got this. How do you pick out your lip and your lip liner? So it made it easy. After 30 years in retail, I know this. This is the Lip Transformer. And this is shade Caramel Kisses. I'll go a little over. Little under. Then you just flip it to the other side. The perfect matching bomb. Click twice. And that is it. Always matches. Never a situation. That's it. If you don't know what you're doing, it's making it easy. Glowing, radiant skin, looking pull together under 10 minutes. Got this. Let's go.