If you take anything out of this interview and

GaryVee’s advice for anyone trying to crush social comes down to two things most creators skip: platforms and culture. A lot of people think social media growth is just about posting more. But posting more of the wrong thing does not help. The real game is understanding what the platform wants right now and what people care about right now. That is why GaryVee says you need to obsess over platforms and culture. The platform side means paying attention to what TikTok, Instagram, Facebook, YouTube Shorts, LinkedIn, and every other social platform is pushing at the moment. When a platform launches or promotes a new feature, it usually needs people to use it. That can create a window for more organic reach. For example, if Facebook announces carousels, the platform needs to test whether users like them. That means making carousels early can help more people see your content organically before the feature becomes crowded. The culture side is just as important. Culture is pop culture. It is knowing what people are talking about, laughing about, arguing about, watching, sharing, and repeating. But GaryVee makes an important point: pop culture is not the same everywhere. What feels like popular culture in New York, Los Angeles, or London might not be pop culture to someone in Peru. What matters to a 22-year-old gamer might not matter to a 45-year-old business owner. What matters on TikTok might not matter on LinkedIn. That is why great content is not just “good advice.” Great content has context. If you understand popular culture, you can create crazy relevance. You can take the thing people already care about and connect it to your message, your brand, your niche, or your product. That is what makes someone stop scrolling. Because in the feed, you do not get five minutes to explain why your content matters. You get about one second in feed for someone to care. So if your content is not working, the issue may not be your work ethic. It may be that you are not reading the platform and you are not reading the room. The creators who win are not just creators. They are students of attention. They study platform updates, content formats, memes, trends, language, moments, communities, and culture. If you can mix platform behavior with pop culture relevance, your content has a much better chance to break through. Do you think creators should chase trends, or is ignoring pop culture the reason most content never gets seen? #SocialMediaStrategy #ContentMarketingTips #OrganicReach #CreatorEconomy #GaryVeeContent