Social media

@social.media.advi

11.2K followers · usually 1.7K views a post

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Why it worked

The video explains a fundamental shift in social media algorithms, which resonates with creators and marketers looking to understand how to gain visibility. The advice to focus on consistent, interest-based content creation is actionable and relevant.

Summary

The speaker explains that social media has evolved into "interest media," where content is served based on user interests rather than who they follow. They suggest that creating consistent, organic content across multiple platforms is key to reaching the right audience.

Structure

1Social media is dead, now it's interest media
2Content is based on interests, not follows
3Example: Banana and rum video
4Create organic content consistently
5Post across all platforms

On-screen text

The Algorithm Doesn't Care Who You Follow Social media 4 years ago. INTEREST MEDIA on your feeds the people like your or your from middle You get based on been into. Do you know outside a video of eating and drinking a rum and coke and posted it that have propensity in bananas and Coke the first that content. All you have to do is make organic social media content over and over again in as many as possible across Instagram TikTok shorts LinkedIn different different different different different complete psycho discipline. become a psycho at that.

Original caption

Social media has been dead for 4 years and nobody told you #interestmedia #socialmediastrategy #contentcreation #organicgrowth #algorithm #socialmediatips #contentcreator #hookwriting #multiplatform #digitalmarketing #garyvee #creatoreconomy #contentvolume #socialmediamarketing #marketingmindset

More from @social.media.advi

Their other posts in the index, biggest breakout first.

Transcript

Social media died four years ago and for the last four years we've been in interest media. You no longer get the content on your feeds from the people you follow like your fucking cousin or your best friend from middle school, you get content based on what you've recently been into. Do you know that if you went outside right out and made a video of eating a banana and drinking a rum and Coke and posted it that people that have a high propensity of interest in bananas and rum and Coke might be the first people that see that content. All you have to do is make organic social media over and over and over again in as many different ways as possible across Facebook, Instagram, Tok, YouTube shorts, different, different, different, different, different. You are analysing a TikTok video that measurably outperformed its creator's own baseline, for a swipe file used by founders studying how other people MARKET their products.