@yahoofinance — 20x breakout

Loading video…

Larry Fink told me to my face, there's a $10 trillion infrastructure coming.

@yahoofinance

811.2K followers · usually 13.4K views a post

Views

206.6K

Likes

4.9K

Comments

539

1.8K

Promoted product

Yahoo Financehttps://finance.yahoo.com/about/promos/gold/alphaspace/ ↗

Why it worked

The video uses a high-authority figure (Mike Rowe) to share a counter-intuitive, high-value statistic about career earnings, which creates immediate curiosity and engagement.

Summary

Mike Rowe discusses the massive demand for infrastructure and skilled trades like electricians driven by the growth of data centers. He highlights that young professionals in these trades are earning high salaries, challenging common perceptions about career paths.

Structure

1Mike Rowe introduces the $10 trillion infrastructure trend
2Explains the necessity of data centers for the economy
3Connects data centers to the need for skilled trades
4Shares a story about high-earning young electricians
5Challenges the audience's skepticism about trade wages

Product placement

Yahoo Finance branding is visible in the top right corner throughout the video.

On-screen text

Larry Fink told me to my face, there's a $10 trillion infrastructure coming. Mike Rowe 'Dirty Jobs' Host Now, 75% of Americans have a negative view of data centers. It seems pretty clear if we're going to compete with China, if we're going to build a new grid, if we're going to embrace this new economy, we need the data centers, which means we need the plumbers, we need the uninterrupted power supplies, and we need hundreds of thousands of electricians. Then you've got to reinvigorate the trades. The electricians that I interviewed and met two months ago in a data center in Plano, all under 30, all making $240,000 to $280,000 a year. All with as much overtime as they want, none with any debt. People don't believe it.