this has to be studied

@ziiyahwiyah

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Why it worked

The video taps into a relatable "girl math" phenomenon where impulse purchases are justified by a perceived lack of financial constraint, making it highly shareable and engaging for a similar audience.

Summary

The creator discusses how their perception of items changes based on their financial situation. When they have money, they find things ugly and don't want to buy them, but when they don't have money, everything looks cute and desirable.

Structure

1Introduction of the concept: "this has to be studied"
2Scenario 1: No money, everything looks cute
3Scenario 2: Has money, everything looks ugly
4Conclusion: Desire to leave the store when broke vs. wanting to stay when having money

On-screen text

this has to be studied

Transcript

this has to be studied when I don't have money everything looks cute and I actually want to get out of the store when I have money everything looks ugly and I don't want to get out of the store