Are you busy?

@funmiford

260.6K followers · usually 3.6K views a post

Views

487.7K

Likes

1.1K

Comments

36

Shares

14

SoundTikTok sound · Aesthetic

Promoted product

TWIX Bits

TWIX Bits Share Size, 2.83 Oz

2 videos

Why it worked

The creator uses a popular candy as a unique and relatable inspiration for fashion, making the content engaging and shareable. The "outfit inspo" format is also highly popular on the platform.

Summary

The creator showcases two fashion outfits inspired by the colors of Twix Bits candy. She presents the candy and then models a trench coat look and a blazer look, asking viewers to comment on their favorite.

Structure

1Introduce Twix Bits inspiration
2Showcase first outfit (trench coat)
3Showcase second outfit (blazer)
4Ask for viewer preference

Product placement

TWIX Bits (a candy) ACTS - it is shown and described as a treat. Removing it would change the video. TWIX_Partner (hashtag) APPEARS - it is a hashtag, not a product. Removing it would not change the video.

Original caption

#TWIX_Partner Because no matter the role, YOU deserve a little joy with @TWIX Bits! #TwixBits #SoftLifeMoments #BusyButBlessed

More from @funmiford

Call to action

Let me know which look you like best.

On-screen text

#TWIX_Partner

Transcript

Are you busy? If not, let's style a look based off our Twix bits. We have dark brown on the outside and cream on the inside. And then let's add this trench to bring in that cream and brown of the Twix bits. Or let's try another look. We can add a little oversized blazer and a little clutch. And we look like a Twix bit. So let me know which look you like the best. And let me see your Twix bits inspired. Bye.