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20.1Talking HeadHow-To hookLifestyle
Hook
If you've never tried matcha before, this is your sign to get one ASAP 🫶🏻😍💚
@brandyyy.sg
4.1K followers · usually 1.2K views a post
Views
23.9K
Likes
1.9K
Comments
4
Shares
194
View velocity
+3.3K views over 5.0d · ~645/day · 4 observations
Promoted product
Starbucks iced matcha latte
Why it worked
The video leverages a popular drink from a well-known brand and uses a direct, encouraging call-to-action with appealing visuals to drive interest in trying matcha.
Summary
The video showcases a hand holding a Starbucks iced matcha latte with various toppings. The on-screen text encourages viewers who have never tried matcha to get one immediately, highlighting it as a sign to try it.
Structure
- 1Showcase of Starbucks iced matcha latte
- 2On-screen text encouraging matcha trial
- 3Visual appeal of the drink with toppings
Product placement
Starbucks: ACTS - it is the place where the drink is purchased and consumed, and its logo is visible on the cup. Removing it would change the context of the drink being from a specific, recognizable brand. The drink itself is a Starbucks iced matcha latte.
On-screen text
If you've never tried matcha before, this is your sign to get one ASAP
🫶🏻😍💚
Original caption
Grande iced matcha latte with 2 pumps of brown sugar, vanilla sweet cream cold foam, and caramel drizzle🫶🏻😍💚 #starbucks #icedmatcha #fyp
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