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48.9Talking HeadOther hookLifestyle
Hook
Grande iced white mocha
@brandyyy.sg
4.1K followers · usually 1.2K views a post
Views
58.1K
Likes
6.7K
Comments
17
Shares
420
View velocity
+5.5K views over 5.0d · ~1.1K/day · 4 observations
Promoted product
Grande iced white mocha
Why it worked
The video likely worked due to its relatable "treat yourself" moment, showcasing a popular and visually appealing beverage in a common setting (a car). The use of popular hashtags like #starbucks and #icedcoffee also contributed to its reach.
Summary
The video shows a person holding a Grande iced white mocha from Starbucks in their car. The drink is topped with whipped cream and caramel drizzle.
Structure
- 1Holding a Starbucks drink
- 2Showing the drink's toppings
- 3Drink is in a car
Product placement
Starbucks: ACTS - it is a coffee shop where the drink is purchased and consumed. Removing it would change the context of the video. It is the subject of the video.
On-screen text
Grande iced white mocha
with oatmilk, vanilla sweet
cream cold foam, and
caramel drizzle ❤️
Original caption
So simple but so good😍@Starbucks #starbucks #icedcoffee #icedwhitemocha #fyp
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