POV: Your FYP just fueled your matcha obsession 🍵💚

@smsupermalls

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SoundTikTok sound · original sound - smsupermalls

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SM Supermalls is a destination offering various activities, including shopping, dining, sports, gaming, and pet-friendly spaces.

16 videos

Why it worked

The video taps into the popular matcha trend and showcases visually appealing food items from well-known establishments within SM malls. It uses a 'food crawl' format, appealing to viewers interested in trying new treats and visiting popular locations, with a clear call to action to download the SM Malls Online app.

Summary

The video showcases various matcha-flavored treats from different establishments within SM City Davao and other SM malls. It highlights a Pink Mallow Matcha from Good One Cafe and Yogurt, Matcha Pecan Soft Serve from The Matcha Tokyo, and Matcha Magic Mousse Cake from Starbucks, encouraging viewers to visit SM malls and download the SM Malls Online app.

Structure

1Introduction to matcha obsession and SM City Davao
2Trying Pink Mallow Matcha at Good One Cafe and Yogurt
3

Original caption

Matcha, but make it gala to the max. 🍵✨ If this trending flavor has you in a chokehold, it’s time to feed the obsession. Sip, snack, snap, play, and discover all the matcha goodness waiting for you at @_smcitydavao and your most-loved SM malls all month long at the Foodtok Food Fest! 💚 Catch more food deals when you download the @sm_malls_online app: https://click.smmallsonline.com/DFqS/pdp8c5pj #FoodTokAtSM #GalaToTheMax

More from @smsupermalls

Product placement

SM City Davao: APPEARS - a location mentioned in text, removing it would not change what happens in the video. Good One Cafe and Yogurt: ACTS - a cafe where the creator is trying food, removing it would change what happens in the video. Pink Mallow Matcha: ACTS - a specific drink from Good One Cafe and Yogurt, removing it would change what happens in the video. The Matcha Tokyo: ACTS - a cafe where the creator is trying food, removing it would change what happens in the video. Matcha Pecan Soft Serve: ACTS - a specific ice cream from The Matcha Tokyo, removing it would change what happens in the video. Starbucks: ACTS - a cafe where the creator is trying food, removing it would change what happens in the video. Matcha Magic Mousse Cake: ACTS - a specific cake from Starbucks, removing it would change what happens in the video. SM Supermalls: APPEARS - a brand mentioned in text and shown as a logo, removing it would not change what happens in the video. SM Malls Online app: ACTS - an app that the creator encourages viewers to download, removing it would change what happens in the video.

Call to action

Catch more food deals when you download the @sm_malls_online app: https://click.smmallsonline.com/DFqS/pdp8c5pj

On-screen text

POV: Your FYP just fueled your matcha obsession 🍵💚 📍 SM City Davao 💖 Good One Cafe and Yogurt Pink Mallow Matcha First Pink Mallow Matcha at Good One Cafe and Yogurt Good One Creamy matcha top with fluffy pink marshmallow Definitely the cutest matcha on my list. 🍵 The Matcha Tokyo Matcha Pecan Soft Serve The Matcha Tokyo Matcha Pecan Soft Serve It is smooth, earthy and not overly sweet. Pecans add the perfect sweet crunch. 💚 Starbucks Matcha Magic Mousse Cake Starbucks Matcha Magic Mousse Cake Ending this matcha session with something sweet from Starbucks. Matcha Magic Mousse Cake Let's gala to the max at My SM! Let's gala to the max at My SM! Let's gala to the max at My SM! SM GALA TO THE MAX

Transcript

If your matcha obsession is like me, you need to see these three matcha fans at SM City Davao. First Pink Mallow Matcha at Good One Cafe and Yogurt. Creamy matcha top with fluffy pink marshmallow. Definitely the cutest matcha on my list. Next I tried The Matcha Tokyo Matcha Pecan Soft Serve. It is smooth, earthy and not overly sweet. Pecans add the perfect sweet crunch. Ending this matcha session with something sweet from Starbucks. Matcha Magic Mousse Cake. Let's gala to the max at My SM! Let's gala to the max at My SM!