Why it worked
The video taps into the popular trend of personalization and DIY crafts, appealing to viewers interested in back-to-school items and cute accessories. The aesthetic is visually appealing and aspirational.
Summary
The video shows a person customizing a light purple backpack and a pink tumbler with various patches, charms, and beads. The person attaches letter patches to spell out names on the backpack and heart-shaped charms and beaded straps to the tumblers.