MAY

@hayesandjames

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SoundTikTok sound · original sound - steph.aeisha

Promoted product

Starbucks bear cup

2 videos2 creators

Why it worked

The video leverages a popular, visually appealing product (Starbucks bear cup) and taps into the creator's relatable 'vice' of collecting limited edition items, creating a sense of shared experience and desire.

Summary

The creator shows off a Starbucks bear-shaped cup filled with a coffee drink. She humorously suggests that her biggest vice is wanting to buy limited edition drops, implying this cup is one of them, and states that coffee tastes better from the bear mug.

Structure

1Introduction of the bear cup
2Creator's humorous confession about vices
3Highlighting limited edition drops
4Enjoying the coffee from the bear mug

Product placement

Starbucks: (a) it ACTS - the Starbucks logo is visible on the bear cup and the lid, and the creator is drinking from it. Removing it would change what happens in the video. (b) it merely APPEARS - the Starbucks logo is visible on the bear cup and the lid. Removing it would change what happens in the video.

Original caption

Wait is it not normal to wake up at 4:30am for a bear cup?! #starbucks #bearcup #starbuckscup #starbuckscups #coffee @Starbucks

More from @hayesandjames

On-screen text

MAY BUT, SMOKED. DID BAD. VICE WANTING BUY EDITION DROPS, OKAY. IT OF

Transcript

May, but people may think I'm crazy. Smoked. Did I ever do anything bad? My biggest vice is wanting to buy limited edition drops. Okay. I think that's a limit. Just taste better out of the bear mug.