MAY

The video leverages a popular, visually appealing product (Starbucks bear cup) and taps into the creator's relatable 'vice' of collecting limited edition items, creating a sense of shared experience and desire.

The creator shows off a Starbucks bear-shaped cup filled with a coffee drink. She humorously suggests that her biggest vice is wanting to buy limited edition drops, implying this cup is one of them, and states that coffee tastes better from the bear mug.