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All breakouts
28.8Talking HeadDirect Question hookCreator Economy
Hook
"do you have any lip balm?"
@chiaraking
4.2M followers · usually 344.2K views a post
Views
9.0M
Likes
895.6K
Comments
178
Shares
14.3K
Why it worked
The video uses a relatable scenario of needing lip balm and a humorous, unexpected reaction to create a shareable and engaging piece of content.
Summary
A person on a boat asks another person if they have lip balm. The second person retrieves a lip balm from their bag and offers it. The first person tries it and makes a disgusted face, then thanks the second person.
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Transcript, structure and on-screen text
5 beats, a 11-word transcript and 4 lines of on-screen text — the parts you need to write your own version.
Original caption
it’s basically the same thing.
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