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44.5Talking HeadDirect Question hookCreator Economy
Hook
"do you have any lip balm?"
@chiaraking
4.3M followers · usually 180.4K views a post
Views
11.8M
Likes
1.2M
Comments
248
Shares
19.5K
Why it worked
The video uses a relatable scenario of needing lip balm and a humorous, unexpected reaction to create a shareable and engaging piece of content.
Summary
A person on a boat asks another person if they have lip balm. The second person retrieves a lip balm from their bag and offers it. The first person tries it and makes a disgusted face, then thanks the second person.
Structure
- 1Asking for lip balm
- 2Producing lip balm
- 3Applying lip balm
- 4Reacting to lip balm
- 5Expressing thanks
On-screen text
"do you have any lip balm?"
"of course!"
"Thanks"
"No problem"
Transcript
do you have any lip balm? of course! Thanks No problem
Original caption
it’s basically the same thing.
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