POV: eating mochi ASMR style

@chiaraking

4.3M followers · usually 106.7K views a post

Views

2.9M

Likes

29.8K

Comments

235

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648

SoundTikTok sound · original sound - chiaraking

View velocity

+6.5K views over 20.9d · ~309/day · 10 observations

Promoted product

Little Moons

Little Moons - Mochi Ice cream from another world. Available in Tesco, Waitrose, Ocado, Sainsbury's, Morrisons, Amazon Fresh, Deliveroo and UberEats.

3 videos2 creators

Why it worked

The video leverages the popular ASMR trend combined with a visually appealing and desirable product (mochi). The creator's genuine enjoyment and the satisfying sounds of eating the mochi create an engaging and shareable experience.

Summary

The creator unboxes and tastes various flavors of Little Moons mochi, highlighting their refreshing and fruity qualities. She expresses her enjoyment and plans to eat them throughout the summer.

Structure

1Introduction and context of heatwave
2Unboxing Little Moons mochi delivery
3Showcasing different flavors
4Tasting and describing the mochi

Original caption

so chewy so satisfying @Little Moons ad

More from @chiaraking

Product placement

Little Moons: ACTS - the brand of mochi being unboxed and eaten. Removing it would change the video's subject. IGLOO: APPEARS - the brand of the cooler box, it is used to deliver the mochi but its functionality is not demonstrated or discussed. Removing it would not change the video's subject.

On-screen text

POV: eating mochi ASMR style Little Moons Refreshos. Very Berry Little Moons Mango and passion fruit Little Moons Salted Caramel Little Moons Malted Chocolate It's a big moment. Little Moons refreshing mochi sorbet VERY BERRY

Transcript

There is yet another heatwave in the UK. But you know what I got delivered today? A gift from Little Moons. We're gonna unbox this ASMR style. Little Moons Refreshos. Oh my god. Little Moons Mango and passion fruit. Little Moons Salted Caramel, malted chocolate. It's a big moment. Little Moons refreshing mochi sorbet. Very Berry. So chewy, so satisfying. So refreshing. So fruity. Brain freeze. It's like eating a fruit smoothie but chewy. Also vegan. So good. I will be eating these throughout all of summer.