He was such a nice guy until he did this...

@chiaraking

4.3M followers · usually 106.3K views a post

Views

3.1M

Likes

39.8K

Comments

154

Shares

252

SoundTikTok sound · original sound - chiaraking

Promoted product

Little Moons

Little Moons - Mochi Ice cream from another world. Available in Tesco, Waitrose, Ocado, Sainsbury's, Morrisons, Amazon Fresh, Deliveroo and UberEats.

3 videos2 creators

Why it worked

The video uses a relatable scenario of a budding romance that takes an unexpected and humorous turn when the man's appetite for the mochi overrides social norms, creating a shareable moment.

Summary

A woman offers a man a vegan mochi from a box of Little Moons. After a brief exchange, he asks for her number and then takes the entire box of mochi.

Structure

1Woman offers mochi to man
2They discuss the mochi being vegan
3Man asks for woman's number
4Man takes the entire box of mochi
5

Original caption

He did not just take them all…@Little Moons ad

More from @chiaraking

Product placement

Little Moons: (a) it ACTS - the product is shown, offered, and consumed by the characters, and a box is visible. Removing it would change the video's narrative. (b) it merely APPEARS - the brand name is on the packaging. Removing it would change what happens in the video.

On-screen text

He was such a nice guy until he did this...

Transcript

Morning. Morning. "You want one?" "Yeah sure." "Nice to meet you." "Yeah they are." "bc I'm vegan." "Yeah they are." "bc I'm vegan." "Could I get your number before I go?" "Thanks so much." "You can have one more if you want?" "I think I will actually." *takes the whole box*